This Friday (11th November) London’s 93 Feet East play’s host to one of the best ElectroPop line-ups of the year. Brought to us by Human Error, Friday’s event will see Fear Of Tigers, Visitor, The Sound Of Arrows and Queen Of Hearts share the stage in one amazing night of the best electronic music London has to offer. This week, to build your anticipation, electronic rumors will be talking to each of the four acts involved…
The Sound Of Arrows are currently riding high on the critical success of the just released début album ‘Voyage’. With the album, new singe and new video we’ve featured them quite a lot in the last month, and for fans of pure electronic Pop it doesn’t come any better than The Sound Of Arrows. Clean, crisp production in their music allows the big , euphoric lead lines to shine through. Their approach to seeing everything with eyes full of wonder permeates every track, lending it an innocence but at the same time an insight. It’s this, as well as some seriously catchy melodies, that has seen The Sound Of Arrows rise to the top of the ElectroPop pack in the last couple of years, and now their album is finally out, world domination can’t be too far behind.
But we’ve talked about them enough in the last few weeks, time for them to talk about themselves:
ER: So, The Sound Of Arrows, where did it all begin? What’s your background with music? How did you get into it, were you in other bands and was it always this style of music?
TSOA: It all started with us becoming the best of friends and wanting to do creative things together. First we wanted both to work in films and started collaborating on music videos and such things. Then we stumbled across a Yamaha SK20 and the rest is history. We’ve both been in pretty horrible bands, doing all kinds of genres before. I am happy to say that TSOA the first mom-approved act. A definite sign of quality!
ER: And where did The Sound Of Arrows name come from? What’s the meaning?
TSOA:The fancy explanation would include some vague rambling about forward-movement and adventure but the truth is that we liked the word ‘Arrows’ in a purely aesthetical point of view. The sound of was tacked on to make it a bit more broad.
ER: What influences you and your sound, not just musically?
TSOA: To us we’re equally influenced by films as we are music. In our world these both elements are 50/50. Sometimes a song starts with an idea of a scene or a picture rather than a melody. The films that has meant the most to this album are; Stand by Me, Last Picture Show, Lost Boys, Legend, My Summer of Love, Mad Max, When The Wind Blows, Star Wars and Close Encounters Of The Third Kind. Music-wise the acts we’ve listen to the most during the birth of the album are Vangelis, Enya, Boards of Canada, MGMT, Cut Copy (2nd album) and Niki And The Dove.
♫ The Sound Of Arrows – Wonders
ER: You new album ‘Voyage’ is released this week, how proud are you now it’s finally out? If you just met someone on the street, how would you describe the album?
TSOA: We would describe it as grand, melancholic and euphoric widescreen Pop. With a touch of Dreamrave thrown in for good measure.
ER: The album, as a whole, seems very optimistic, very hopeful. Would you say that this was your outlook on life personally or is the album an attempt to make, what can be a shitty world, seem a bit better.
TSOA: First and foremost the latter. But truly, the album to us is quite melancholic. Escapism and nostalgia is very much a bittersweet thing. Magic, for example, was originally written from a fatalistic POV – everything is going to shit so you might as well try to have fun while it lasts.
There is Still Hope is about looking past obstacles and dark times and never surrender.
ER: Was the move from Stockholm to London purely a music industry thing? Has working on The Sound Of Arrows changed now you are here?
TSOA: Of course it’s changed us! All experiences in life shapes who you are.. This album has been such a journey for us, mostly for better but also at times for worse, and our lives will never be the same. London is a great place but we truly belong on the countryside. Big, open landscapes, that’s where our hearts at.
♫ The Sound Of Arrows – M.A.G.I.C.
ER: We have to talk about the MAGIC video? How epic was that? How did it come about? How did you feel when you first watched it?
TSOA: Bah! We did it ourselves together with our good friend Andreas Ohman. No surprises there when watching the finished thing! 😉
ER: Any crazy rock ‘n’ roll stories from your adventures from giging as The Sound Of Arrows?
TSOA: We’re not a very rock n’ rolling band to tell you the truth but there’s been some crazy-crazy nights.. Especially in Spain – our fans there are crazy, in the best, most fun possible way!
Another, less party-based story would be when we were in Austria this summer my voice just died on me after coming down The Alps. It was completely gone! I had every treatment imaginable. Acupuncture, herb-medicine, proper hard-core medicine, massage, alcohol and two needle-shots of something really, really strong. It barely worked.
♫ The Sound Of Arrows – Into The Clouds (Fear Of Tigers reMix)
ER: So what’s in The Sound Of Arrows’ studio? Do you have a favourite bit of kit?
TSOA: Our synths man. It’s what we live for. We love them all like they were our own spawn but the absolute favorite is our Yamaha SK20, such an underrated piece of equipment. There Is Still Hope is 70% SK20.
ER: If money was no object, what piece of studio gear would be your dream to own?
TSOA: Easy. A Yamaha CS80 – the classic monster of a synth that Vangelis made famous.
ER: How does The Sound Of Arrows live setup work?
TSOA: Me and Oskar and two of our very best friends have loads of fun together. And lotta’ video-stuff. Projections and TVs etc…
♫ The Sound Of Arrows – Nova (II Figures reMix)
ER: How Friday’s show going to be? Who else are you most looking forward to seeing?
TSOA: Friday’s show is not a proper show. We’re doing a weird mashup-DJ-medley together with our friends. You should come down to Cargo on the 16th when we and Niki and the Dove are playing together at a Neon Gold club event.
ER: Is The Sound Of Arrows a Cereal or a Full English Breakfast kinda’ band? Would your answer change the day after a show?
TSOA: Def cereal. No doubt about it. With Soy milk. We’re a bit twee that way.
Many thanks to the guys for taking the time to talk to us.
The Sound Of Arrows will be playing as part of this Fridays phenomenal Human Error line up at 93 Feet East in London. Full details can be found here.
The Sound Of Arrows’ ‘Voyage’ is out now.
Buy The Sound Of Arrows’ music from: