Right then, I had written quite a long post about The Presets’ new single, Ghosts, when it was released, but unfortunately, the record label or PR people or whoever deemed that providing a stream of the track somewhere in order to get, essentially, free advertising from music websites was just too easy and not allowing the song to be streamed was a much more challenging route. So despite having written the tracks praises, we could not feature it until now. Weeks after the single’s release there is a new video for the track (I don’t know who handling the release track for The Presets, but they need a better calendar, a video should be promotion for a single, not an afterthought) so we can finally feature it in some for. This is what we had wrote previously, but been unable to post:
It’s not just a crazy dream, they really are back! After the storming first single from their forthcoming album Pacifica, Australian ElectroPop/House gods The Presets are unveiling yet more teasers for their third proper album. Overnight, Ghosts has had exactly the reaction that a good The Presets song should have. Very divided opinion. Mostly negative comment have come from the kind of person who got ‘into’ The Presets quite late and only really knows the hits. The Presets were never about producing ‘bangers’ or whatever, regardless of how some people like to see them, their output has consistently, from the beginning, been about producing intelligent, left-field electronic Pop music that often contains surprises. And this they have done once more with Ghosts.
Hypnotic is the best way to describe Ghosts. Like an electronic Folk tale, the urban narrative found within Ghosts tells a tale, maybe a warning, for the 21st century and it is sung as such. The warm, heavy, bass and enveloping strings just invite the listener to stay and pay further attention. Ghosts is a gentle track, despite it’s dancehall groove, with The Presets showing us that the new album isn’t going to be all about the kind of musical assault that we’d heard with the previous single, Youth In Trouble, and this is excellent news. The Presets are always at their best when doing intimate, emotionally resonant songs.
Enjoy the clip.
The Presets’ Ghost is out now.
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