Although there were a few videos shortlisted for this accolade, so many stunning, clever clips made this year, there was only ever going to be one winner. Or three.
So, it might be a cop out to have a trilogy of videos win a best video award, but these three clips really need to be viewed together. As much as the three work as well cut, pacey promo videos on their own, it’s together where the non-linier storytelling shines through and you get a real since of the plot, as well as the supernaturally tight editing and beautiful eye.
The winner of electronic rumors best video of 2010 is…
Russ Chimes – Midnight Club trilogy (Never Look Back, Tertre Rouge & Targa)
Directed by Saman Keshavarz and produced by Francis Pollara, the team that had previously brought us the award winning video for Cinnimon Chasers’ ‘Luv Deluxe’ who have this way of capturing the tension in the beautiful.
Accompanying the visuals are the three tracks from Russ Chimes’ ‘Midnight Club’ EP, one of the best releases of the year. It’s three tracks of forward thinking, innovative Nu-Disco that leaves his competitors in the dust.