Car battery makers DieHard have roped in Mr. Gary Numan to pimp out their latest line of batteries.
In this commercial one battery powers 24 cars, 2 keyboards and 1 Gary Numan in a rendition of his classic 1979 tune ‘Cars’.
Directed by James Frost of Zoo Films, there was a bit of controversy over whether it was car horns or .mp3 recordings of car horns being played but Adam Sadowsky, President of Synn Labs, who put together the 96 wheeled keyboard stated: “We absolutely used horns to play the notes live. We couldn’t use the horns in that came in the cars because they weren’t tuned properly, so we tuned our own and put them into the car’s engine compartments.”
So, there you go.