The Tough Alliance | electronic rumors

ceo’s (Eric Berglund from The Tough Alliance) début album ‘White Magic’ is causing quite stir amongst those with discerning tastes and with good reason. Sure, at it’s core it’s ElectroPop, but it almost defies definition. I’ve honestly never heard anything like it, influences form World Music, Hip-Hop and a certain symphonic quality to ceo’s music make it a really special listen. I suppose you’ll either get it or you won’t, but if you do, it’s kinda’ infectious.

Anyway, those fine folk at Modular, in celebration for the release, are giving away this unused track from the album sessions. ‘Everything Is Gonna’ Be Alright’ would have fitted perfectly on the album, it’s a tribal escape from reality (with pan-flutes!).

♫ ceo – Everything Is Gonna’ Be Alright

‘White Magic’ is out now.

ceo @ Amazon

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ceo is Modular’s new SynthPop signing and one half of Modular licensed Swedish ElectroPop act The Tough Alliance.

It’s so good to here some new, interesting Electro coming from the Modular house and the half of TTA that is Eric Berglund has carved a unique niche for himself in the ElectroPop field. Creative use of samples sets ceo’s music apart from the pack and the mysterious visuals will certainly keep people intrigued. Keep an ear our of ceo in the coming months.