Here’s the video for Prana by Suffolk noisemakers The Soft. A woozy electronic dream made up of ecclectic synth work and watery vocals.
The clip, directed by by William Glass, is a kaleidoscopic colourful, lava lamp of a performance video. It even runs with the 90s CGI theme. Proper happy daze business.
The Soft’s Prana is out now, their début EP is released 24th September.
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This new slice of atmospheric, left-field electronics from Suffolk outfit The Soft turns out to be surprisingly funky. Prana, their second single, dropped this week ahead of forthcoming release of their Uncanny Valley EP, both on Ceremony, and it’s a luscious mix of Chillwave, Minimal Synth and Deep House.
Imagine if the singer from some post-Punk band wandered into a German House producers studio mid-recording and started giving it some mic. Now imagine all of this was being committed to tape with a psychedelic stepped, reverb happy, Chillwave producer behind the mixing desk, and you’re halfway there. It’s all very stripped down but spacey, with a solid groove and an emotional lament from The Soft’s vocalist. If you want to get lost in something, you could do worse than this.
♫ The Soft – Prana
The Soft’s Prana is out now.
Check out more from The Soft on SoundCloud.
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