Here’s the video for 4AD’s Purity Ring’s Lofticries. The duos glitchy ElectroPop album, Shrines, is sure to make more than a few ‘best of 2012’ lists and this track is one of the reasons why.
The clip is a fascinating montage of character and location, directed by AG Rojas who seems to make the pact work with the track.
Purity Ring’s ‘Shrines’ is out now.
Buy Purity Ring’s music from:
