The New Division are a Southern Californian four piece who make some deep deep ElectroPop.
They released their début EP, ‘The Rookie’ earlier this year and plan to follow that with a new single ‘True Lies’ in April. With all the bright Dreamwave and cold Minimal Synth going on in California is surprising to find this band located there, they have a sound I would associate with the UK a lot more. I would say that The New Division tackle ElectroPop from a PostPunk flavoured SynthPop angle, even going so far as to say there are hints of Joy Division in there. Deep synths and reverb washed vocals characterise the band’s sound, although there is a little of that Californian warmth in the tracks. Maybe these guys are the bridge between Minimal Synth and Dreamwave?
The New Division’s ‘The Rookie’ EP is out now: