Purity Ring’s ‘Lofticries’ video

Here’s the video for 4AD’s Purity Ring’s Lofticries. The duos glitchy ElectroPop album, Shrines,  is sure to make more than a few ‘best of 2012’ lists and this track is one of the reasons why.

The clip is a fascinating montage of character and location, directed by AG Rojas who seems to make the pact work with the track.

Purity Ring’s ‘Shrines’ is out now.

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Magic Sword reMixes Purity Ring

Purity Ring

Hot on the heels of last month’s feature on American SynthWaver Magic Sword, the man stopped by the electronic rumors Inbox with his latest reMix. 4AD’s Purity Ring get the reMix treatment this time as Magic Sword whips up their deep, dubby, shoegazey Indie-ElectroPop into retro synth frenzy.

Magic Sword’s reMix of Obedear does the seemingly impossible. It keeps the moody atmosphere of the track but injects it with some deep Italo sounds. It’s an enveloping blanket of rich synthesizer sounds juxtaposed with a toytown electronic melody. Magic Sword effortlessly blends the otherworldly, ominous, tone of Obedear with his own 80s inspired electronica, the result is unique and immensely listenable.

Purity Ring – Obedear (Magic Sword reMix)

Obedear is taken from Purity Ring’s

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Purity Ring’s ‘Belispeak’ video

We first featured Purity Ring’s third single ‘Belispeak’ in august of last year. Now, with the imbuement release of their début album on (4AD no less!), they’ve put together a video for the track.

The 808 beats and warping synths mixed with Megan James’ epic vocal performance always needed is video with a large scale and this clip directed by BREWER, with some swampy cinematics has done the trick.

Purity Ring’s debut album ‘Shrines’ is in stores 24th July.

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Purity Ring’s new track

purity ring

It’s been a few months since we featured Canadian deep ElectroPop duo Purity Ring so it’s high time we dropped their third track, ‘Belispeak’.

It’s quite a stunning peice of work, encompassing shuffling Electro 808 beats with moody Minimal Synth-esque sounds and a truly epic vocal performance. There really is something special about the twisted innocence of the vocals working in tandem with haunting synthetics and almost Hip Hop beats.

Purity Ring – Belispeak

‘Belispeak’ will be released on an forthcoming double A-side 7” split with fellow Canadian ElectroPop outfit Braids.

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Purity Ring

I don’t know much about Purity Ring beyond what was contained in the email we received, they seem to have a few fans on Facebook so maybe I’ve been missing out on something.

I know they are a duo composed of Corin Roddick and Megan James, I know they are Canadian, and I know the music a completely enchanting. Mixing up BedroomPop and Dubstep on their début single ‘Ungirthed’. There might, at first glance, be a contradiction between the deep , spooky heavy bass and the cute, quaint, vocals and melodies, but the the two halves of the track combine to form a whole greater than the sum of it’s parts. Like a kitten with a switchblade you don’t know whether to be scared of ‘Ungirthed’ or embrace it, but what you will do is nod your head and become enveloped in Purity Ring’s soundscape.

Purity Ring – Ungirthed

‘Ungirthed’ is released this month on 7”.

Purity Ring @ Pure Groove

Purity Ring @ Plastic In Paper

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