Purity Ring’s ‘Lofticries’ video

Here’s the video for 4AD’s Purity Ring’s Lofticries. The duos glitchy ElectroPop album, Shrines,  is sure to make more than a few ‘best of 2012’ lists and this track is one of the reasons why.

The clip is a fascinating montage of character and location, directed by AG Rojas who seems to make the pact work with the track.

Purity Ring’s ‘Shrines’ is out now.

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